April 18th, 2011
The NST application, or app, can be installed for free from Apple’s iTunes store, and daily issues from Monday to Friday will be available for download by iPad users from as early as 9pm the previous day.
This is the second paper under the New Straits Times Press to be available on the iPad. Bahasa Malaysia tabloid Harian Metro had launched its iPad app late last month.
“The NST on iPad will have selected content that takes advantage of iPad’s interactive technology and beautiful screen display,” said NST New Media editor Lokman Mansor.
He said each issue will have at least 16 pages, including news, features, commentaries and photo galleries. The contents are sourced from various sections of the newsroom.
“This includes general news, entertainment, travel, technology, health, style, sport and opinion pieces. There will also be interactive features and multimedia elements like hotspots, audio and video to accompany the articles.”
These will give readers a fresh perspective and new experience not available in the print or online versions of the NST.
Lokman said NST would ensure that only articles with the advantage of being enhanced via iPad’s unique capabilities were chosen.
“We hope this new media channel will provide an interesting experience of content for readers in Malaysia and around the world.
“During this soft launch period, we also welcome feedback from users of the NST iPad edition, and look forward to reading their comments on the iTunes store,” he said.
Author: By R. Sittamparam
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